In this pandemic, one product category that is experiencing a big growth is the hand sanitizer market. Europe as a region has been ravaged by the COVID-19 pandemic, but it is also a region with world-class health and medical facilities. Meanwhile, World Health Organization has also released measures to manage the spread of the COVID-19 – one of which being the maintaining hand hygiene by frequent washing and using hand sanitizers.

With the WHO advisory going out on maintaining hand hygiene using sanitizers to fight COVID-19 infections, the demand for hand sanitizers has increased greatly in the European markets. According to the market research agency Research And Markets, countries like Italy and France have top class medical facilities in comparison to global standards, and European people have become highly hygiene conscious and have increased their spending immensely to buy hygiene products like hand gels and hand sanitizers.

This trend is driving a growth in the hand sanitizer mark of Europe. In the coming years, the hand sanitizer market of Europe is expected to grow in a big way, accounting for a market value of USD is 2.32 billion by the end of the year 2025. Hence, markets across Europe are very necessary for brands to sustain themselves in the global market. The major products demanded in the European market include gel, liquid, and foam hand sanitizers. Apart from these, spray hand sanitizers and other products such as hand sanitizing wipes are also at a growing pace in the European market.

The major economies in the European continent are Germany, France, Italy, Spain, and the United Kingdom. Hence, the markets of these countries play an important role in the overall hand hygiene market formation and growth. Currently, the leading players in the region who are focussing on hand sanitizer market include Reckitt Benckiser, Procter & Gamble, GOJO Industries, Caldrea, Cleenol, EO Products. However, seeing the demand for such products there is an immense opportunity for many other domestic and international companies making hand hygiene products.